Jim Fader is Co-Founder & CEO of Eden Brew, a B2B ingredient company using precision fermentation to produce casein proteins for nutrition fortification, sports supplementation, and dairy-like consumer products. Jim is a purpose-driven business leader with more than 20 years in retail across multiple sectors and countries and more than five years in business turnarounds and restructures. Jim has chased innovation throughout his career, from food product development and award-winning duty-free stores to turning car tyres into printer ink in a waste-to-energy startup. Jim builds entrepreneurial cultures with an authentic leadership style focusing on people, pace and collaboration.